This was the first English Bible that you could read—that is, the first to use the normal typeface that we have today, instead of the pretty (but hard-to-read) “Gothic” letters. It was also the first English Bible divided into verses.
One other thing in its favor: It was reasonable size, while the earlier English version called the Great Bible was so big it was used only in churches.
First printed in Geneva, Switzerland (where it got its name), in 1560, it quickly became the most popular “household” Bible, and was almost certainly the Bible used by Shakespeare, by the Pilgrims, and by the first English settlers in Virginia.
Even after the King James Version was published in 1611, the Geneva Bible reamained popular for years.